Web
I wrote much of the content for the Web sites below:
Children's Hospital Central California-Life in Central California Page
Brochures
Client: Sid Craig School of Business California State University, Fresno
Title: Executive MBA Recruitment Brochure
Details: 2008 Gold Addy Award Winner, Collateral Material, Brochure, Four-Color layout by e:Design, Inc.
Client: Children's Hospital Central California
Title: Nursing School Graduate Recruitment
Description: Recruitment brochure written for -- and to -- recent nursing school graduates new to the job market. Nominated for a 2005 ADDY Award.
Client: Children's Hospital Central California
Title: Nursing Services Recruitment
Description: General recruitment brochure aimed at all nurses in the job market. Focuses on Children's Hospital's reputation for excellence in nursing.
Client: Sierra View District Hospital
Title: Dialysis Center Brochure (inside, outside)
Description: General capabilities brochure for new Dialysis Center.
Client: Sierra View District Hospital
Title: Cancer Treatment Center Brochure (inside, outside)
Description: General capabilities brochure for the hospital's Cancer Treatment Center.
Newsletters
Client: Children's Hospital Central California
Title: "Helping & Healing" Spring 2006
"Helping & Healing" Summer 2006
Description: Quarterly publication focusing on hospital fundraising efforts and featuring stories about patients, employees and donors. Circulation of over 10,000.
Client: Children's Hospital Central California
Title: "Nursing Excellence" (Nurse profiles pages 2-8)
Description: In-house publication featuring the latest nursing news at Children's Hospital. This issue features several stories I wrote profiling different nurses.
Client: Sierra View District Hospital
Title: "The Pulse"
Description: Quarterly publication focusing on Foundation events and hospital news.
Print Ads
Client: Hansen-Smith Family Medicine
Title: The Doctor is Always in
Description: This four-color ad highlights the benefits of the area's first "personal medicine" family practice.
Client: Children's Hospital Central California
Title: Children's Hospital Ad Campaign 2006
Bruce Allbright, Susan Boyd, Beverly Hayden-Pugh,
Description: This campaign ran throughout Central California in 2006. Creative direction was to effectively tell personal accounts of the people who work for and support Children's Hospital while highlighting the facility's history, achievements and need for public contributions.
Client: Children's Hospital Central California
Title: Philanthropy Ads 2005
Coleman Family, Boyd Family, David Macedo
Description: These ads profile some of Children's Hospital's more prominent donors and ran in newspapers throughout Central California.
Client: Children's Hospital Central California
Title: Fresno Philharmonic Ad
Description: Profiles Children's Heart Center and features Children's Hospital Cardiologist James Prochazka, a longtime supporter of the Philharmonic.
Client: Sierra View District Hospital
Title: Ambulatory Surgery, Dialysis Center, Cancer Treatment Center
Description: Various print ads for Sierra View.
Video
Title: "George Learns the Difference..."
Credits: Writer, Narrator
Description: Flash animation educational piece used for upcoming hospital accreditation survey. Won the prestigious Samuel R. Sherman, M.D. Award given by the Institute for Medical Quality to recognize outstanding innovation in continuing medical education. Episodes two and three of the series are also now available.
Title: PBS Sponsorship Spots "Excellence", "Magnet"
Credits: Writer, Director, Producer
Description: Two 15 second sponsorship spots currently in rotation on Valley Public Television.
Title: Water Safety PSA
Credits: Writer, Producer, Director
Description: This thirty second public service announcement teaches the "ABCs of Water Safety" and is part of a larger, nine minute video currently being used by several Children's Hospitals in the Western United States.
Title: CarePages
Credits: Writer, Producer, Director, Narrator
Description: This spot promotes a free Web service offered to hospital patient families. It runs on the Hospital's in-house, closed circuit television station.
Radio
Titles: "Children's Hospital" , "Magnet Nursing", "Why Give"
Credits: Writer
Description: Just three in a series of radio spots written for local stations. Other scripts are available here and here.
Title: "Philanthropy- John Ferdinandi"
Credits: Writer, Producer
Description: Part of the Hospital's ongoing fundraising campaign, this spot features a testimonial from prominent hospital donor John Ferdinandi.
Miscellaneous
Client: Children's Hospital Central California
Title: 2008 Story Album: "Putting the World in Their Hands"
Articles: Carter, Jason, Liu Twins, Hannah, Michaela, Bailey, Chloe, Carly, Chad, Steven, James, Valerie, Kazanjian twins, Lucas, Garrett,
Credits: Contributing Writer
Description: This book features stories on several hospital patients and debuts each year at The Harvest Ball, a black tie event benefiting Children's Hospital.
